NewAge Inc (fka NBEVQ) (NBEVQ)

[Roland Rick Perry]

The Bucha Challenge ?

We've tasted Bucha vs GT's (the industry leader) and there is no comparison. This would be fun..

Get into the conversation.

Few people remember that when the Cola Wars began, Pepsi trailed Coke badly, and the brand was struggling. Coke had been wining the image game, using its superior scale, marketing resources and brand leadership to push the number-two cola increasingly into the shadows.

While Enrico was determined to elevate Pepsi’s brand image on par with Coke’s over time, he also knew that the taste-based “Pepsi Challenge” would reinsert his brand back into consumer consideration immediately. The Pepsi Challenge started as a regional promotion conceived by a mid-level manager toiling in Coke-dominated Texas. But Enrico elevated it into a national priority for the brand and used it to cultivate the challenger spirit as the defining element of the company’s culture for many years.

http://fortune.com/2016/06/03/roger-enrico-pepsico/