Castle Brands Board (ROX)

[FUNMAN]

I had an interesting thought about quantifying when Jefferson's will finally become "common knowledge" among bourbon drinkers in America. When will the name recognition translate to the majority knowing and remembering the name?

I don't have the time today to look at comparative case sales of other brands sold from public companies, but it may be interesting to look at them.

This is what I was wondering:

How many cases of Jefferson's need to be sold annually, before the majority of bourbon drinkers in America know the Jefferson's name before they enter their liquor store?