There are already numerous companies focused solely on the MJ angle, and ECIG would be a fresh starter in the space. This would be difficult for any newcomer to the MJ space, but especially so for ECIG who is already obligated to focus 100% of their resources on nicotine vaping products. They currently don't have enough operating revenue to stay afloat in the vaping space, never mind handling the costs of starting up an MJ division, which would likely require an entirely new product line of devices and liquids.
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