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Re: Barto post# 19842

Monday, 05/30/2016 10:37:46 AM

Monday, May 30, 2016 10:37:46 AM

Post# of 60952
I don't think anybody knows how to compute (views = new users). So, people are waiting for results. Volume is very low which means most people are holding. 65,000,000 views is great news but how many people view twice or more? How many viewers are underage? What percentage of viewers download the app? Nobody knows. In advertising, you can predict sales based on audience reached and a percentage such as 2%.

On the upside, one new user should net multiple new users because people will build groups. Nobody has the formula for this either. I do think we will see an arithmetic progression type of increase with shorter time spans to double the users. I don't have the formula for that either. So, I am optimistically waiting for new user results but we still won't know how many new users were a result of JLo video.