Saturday, May 21, 2016 3:10:12 PM
http://www.mtv.com/news/
http://www.mtv.com/news/2883729/soulja-boy-400-million-deal-world-poker-fund-holdings/
But the deal is, in fact, real, according to a report from Billboard and a release from World Poker Fund Holdings, the company that’s partnering with the rapper.
The deal is for five years with the WPFH, which describes itself as “a leading developer and operator of online and event-based social gaming platforms and brands.”
It doesn’t seem like this was a very tough decision for Soulja. “I invest in things I understand,” he said. “I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
“The world of marketing is changing, today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment,” Matthew Bird, WPFH’s publicist said. “We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles. Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”
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