This company is going places.
I love the phrase that something or someone is going places. It’s promising something, it’s about being successfull. It tells you a lot, has a very positive sound to it and at the same time it tells you absolutely nothing. But it makes you curious, it makes you want to find out: Where is this going?
Way back in the stoneage people had to be self-sufficient, otherwise they would not survive. So, energywise, people made their own fire. After centuries in our modern world I believe energy in the form of electricity in the end will become free again. There is no sane argument against the contention that the sun belongs to nobody and therefor everybody should be able to use it for free. It’s like the air that we breath, simple as that. Energy has become a convoluted topic because in the energyworld there were and are too many people getting very rich taking advantage of the situation. And this has been going on for a very long time. Now with solar becoming real, the goal of free energy can only be reached by making people self-sufficient again, becoming their own supplier. That is because, again, there will be a lot of people trying to take advantage of the situation. Wretched little things people are, but this is how it is. If you ask me, I would prefer by far the company who is being upfront about its actions and making me self-sufficient at the same time. All this leaving the climate change argument aside for the moment obviously. It only adds to the argument.
The residential installation business is without a doubt a race for becoming the most efficient delivery machine. The companies who can not keep up, will be left by the side of the road. Sunworks is now telling us that they are delivering twice as fast as before. This is of substantial importance. It is a double-edged sword. Not only gives this the customer a improved experience of receiving the purchased product much quicker, this doubles the installation capacity of the company. I don’t care who you are but as a customer, if you deliver the same product twice as fast as the other supplier, I will take your product every day of the week and twice on Sunday. Jim Nelson and his team know all this! Compare this with any other final customer facing industry and you will see the same thing: Speed is a key for success. Delivering that fullfilling product to the customer as quickly as possible.
Another side of this venture is that being successfull in the businessworld and being successfull on wallstreet are two different things, right? In our world, in a lot of cases, the two are married to each other. Its a marriage with a lot of hickups. On wallstreet its all about perception. How investors perceive your case and this is muddled by all sorts of available opinions of people, all with their own agenda. Very muddy indeed, especially with startups and in my opinion Sunworks is to be seen as precisely that, despite the fact that the the individual parts of Sunworks have been in business for much longer. Making a startup grow is not easy. In a interview Jim Nelson gave on Fox News the host, Neil Cavuto, opened up the segment with a remark that Sunworks might be the next poster child of solar energy. I don’t know if Jim Nelson realy wants to be just that, nor do I know if he wants to become the biggest solar integrator. For the moment he surely is not. What I do know is that he wants to become the most profitable one while delivering exactly what his customers want and he is letting us know this too every time he gets the opportunity. Some people believe he does this too much. Lets say this is a personal view. In actual fact he is not doing too badly on the profitability part, especially in comparison to his peers. To make it even more challenging, now he is beginning to give us insight into his operation. Well, this is either very silly or a confident move. For the moment and this is my perception of the situation, I will lable this as confident because I simply don’t have any evidence to the contrary. That makes it marketing 101, saying what you will do and actually doing what you say. The oldest and well travelled way to going places. Stay tuned for what will follow, I surely will. For the moment all cudos to Sunworks.
