Winning Brands Corporation (WNBD)

[teddibear]

Why this is a beautiful picture….

1000+ in the Community


by Eric Lehner
CEO, Chairman Winning Brands Corporation


An independent brand faces an uphill effort to gain shelf space, keep shelf space and generate product turns within shelf space. This recent photo from a hardware store is actually a beautiful sight, from a business point of view. It shows our 1000+ Stain Remover brand on the shelf with leading industry peers, but our brand is the only one with a vacant facing. This means that one of our two rows was sold-out before replenishment stock arrived. It’s counter-intuitive, but this sends a positive signal to a retailer. It means that they should increase their inventory level for the store, or frequency of re-orders.