MarketWatch: The story of Stroh's Brewery and your family is really the story of Detroit and what millions of Americans have gone through on a much smaller scale in recent years. Stroh: We made these brands that were so emblematic of the American dream itself. The collapse of these brands operated as a metaphor of what happened to this country. I had this impulse to get to the truth of what happened to my family and thought, 'If I can do that, I can get to the truth of what happened to America.'