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Re: Chocolate Al post# 52321

Monday, 05/09/2016 11:42:29 AM

Monday, May 09, 2016 11:42:29 AM

Post# of 75644
Interesting development - Walmart has come out with their own new line of dolls called "My Life" dolls: http://www.walmart.com/c/kp/my-life-dolls - my visit to the local Walmart shows these dolls and their related accessories dominating the shelf space - even more so than the Barbie line. The My Life line of dolls come in a wide variety of ethnic backgrounds, including African American, Hispanic, and others - each with a story line, and a TON of accessories. The One World dolls are still sitting on the "cheapies" isle, tucked on an upper shelf - still collecting dust...an no accessories.

The Walmart line appears well positioned to crush the competition, including Barbie.