Monday, May 09, 2016 3:19:20 AM
I have a lot more DD to pursue but one big gap of info is, what is this CR-10 exactly? Who invented it? Where do they get it and how much does it cost to produce? Taking reports at face value it appears to be better than anything that is on the market now, but is it cost competitive?
The other thing is that the people who need it the most, due to crop failures, now don't hardly have any money to buy anything. Their alternative to spraying is to chop down the infected plants, but the it takes 3 years for them to grow back, making them even poorer. And without being able to afford spraying, no guarantee that they won't get infected again. A vicious circle.
Since coffee is important to those national economies, it looks like Costa Rico at least may be disposed to providing some aid. Can't tell if ONOV is making the governments in affected countries aware of cr-10. That would be the only way they could get things started imo. It's possible that once the farms recover, they would become loyal repeat customers of ONOV.
The management does seems sales and marketing heavy, but that could be a good thing if that includes outreach to regional government aid. Maybe the company could be successful enough to overcome the deficiencies in other areas that seem to be lurking, although, skepticism acknowledged, I feel like I need to do a little more research of my own as to how bad they really are.
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