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10baggerinvestor

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10baggerinvestor

Re: None

Sunday, 05/08/2016 4:55:31 PM

Sunday, May 08, 2016 4:55:31 PM

Post# of 87250
Lorillard Inc. (NYSE:LO) acquired BluCigs for $135 million in 2012, which at the time had only $30 million in annual revenue so LO paid more than 4x its revenue for Blu.

ECIG currently making over $50m revenue and we are at a market cap of $18.7m when a rational market cap would be closer to $200m on current revenues a PPS of $2.66. What a joke.


Lorillard bought privately held Blu Ecigs, which is based in Charlotte, N.C. The company had about $30 million in revenue last year and is sold in more than 13,000 retail outlets, including Walgreens and Sheetz.

http://www.wsj.com/articles/SB10001424052702304723304577365723851497152

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