After more than one year of market research and multiple consultations with industry experts and the scientific community, Minerco is positioning The Herbal Collection brand to exploit the existing gaps in the category and further enhance THC with proven micellization technology.
Micelles are the atom sized stable aggregates of surfactant molecules, which form spontaneously in surfactant solutions. Put simply: Micellization is the scientific process of coating a particle in a surfactant solution to yield a higher potency at delivery.
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