I tend to agree with you, in that anyone who has done their proper DD should know that majority of ECIG revenues are from Europe. I just personally don't have much faith in the markets as far as knee jerk, broad-stroke reactions go to news such as this.
I would also agree with you about the fact that nobody knows about the company. It's frustrating to continually see articles being published, and the only brands ever mentioned are those owned by Big Tobacco. Dan needs to realize that it's OK to promote awareness without "pumping" the stock. All it would take is some steady IR/PR re-iterating the strides taken in the last year to turn the ship around, the progress being made, and a few statements regarding the company's strengths, areas of focus, and competitive advantages. That combined with the proven steady (hopefully increasing) revenue being generated by the company would hopefully be enough to attract a few big fish.
Unfortunately many institutional investors will not touch this being on the OTC and also being under $1.
