well, we answered the first half, you have just never seen a reset like this, okay, it doesn't mean it doesn't exist, no matter how long you are in business.
HAVE
Odysseus crossed the river of Styx. He asked Achilles if it was worth trading his life to have his 'name' live forever. Achilles replies: "I would rather be the slave of a slave on earth, then to live here in Hades..." --Homer's The Illiad