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Wednesday, May 04, 2016 6:59:56 PM
I think coffee boost could def differentiate itself from those other garbage products. People like them ( not me though ) but I could see it being a decent product. But no execution.
As for VF. Yet another poor execution.
The market is saturated with this garbage. Throwing some vitamins in a chemically ridden soda and calling it a healthy alternative is bs. But he could have had better ingredients to start with. Maybe that could have differentiated the product better.
As for Gabba. Interestingly if he put these ingredients with fizz or some hopped up vitamins and call it the new fizz then maybe they have a product.
But it all comes down to ADD and no focus on a product and getting it out there. I remember when fuse came out. Iced tea. They marketed the poop out of it and it competed with Arizona Lipton and Snapple. It's still around. But they came out with one product and pushed it. When it became a name they then went to the different flavors. They didn't come out with a random trickle of multiple products. It s not a good bizz plan. No focus.
So yeah.
Maybe share selling is more lucrative.
We'll be at or over 100 mil os. And I don't see any progress or ramp up. No good news just fluff.
Don't get me wrong. I wish we were in a better place. This sucks but I'm not falling for the same ol bs. .
What the newbs are doing is fine. It's where some of us were a year ago. But at some point they'll see the writing. And we'll be doing this again next year. Hope not. But it is all pointing towards the repeat.
The ones still pumping cannot ignore they are partial to blame. Just like a marketing department and false advertising. Sure they can hide behind ' do you're own DD'. But doesn't excuse their year+ of promotional stance.
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