Muscle Pharm Corporation (MSLPQ)

[CWS1987]

GNC is not the largest seller by far. Though they have tons of franchises, their actual sales are not much higher than Vitamin Shoppe. Also, the specialty supplement retailer channel is only about 1/3 of sports nutrition sales in the US (with a steadily declining share of total distribution).

GNC accounted for 11% of MSLP sales in 2015. However, as GNC stated, the driver of its revenue decline were the sale of Discount Supplements in Q4 2015 and heavy Q1 2016 discounting of vitamins that were near expiration.

Sales might not be great this quarter, but GNC's performance is likely a bad bellwether for MusclePharm or any other sports nutrition company.