Friday, April 29, 2016 10:01:11 PM
Since signing around 6 months ago he has helped in the reorganisation of Sigma, creating a Sales team for PrintRite3D sales. He has designed and set up an Early Adopter Program (EAP), a similar program for OEM's as well as designing a company ERP system to help Sigma respond to their customers needs. When he wasn't busy doing that he has assisted in getting Sigma signed NDA's, quotes, TCA's and evaluations with around 20 companies who had never been mentioned by Sigma prior to his arrival, not just any names, but seriously big AM players. Then, and i can only assume it was on his toilet breaks because i don't know where he found the time, he set up sales partners in Asia (Creatz3D) and Europe (Spartacus3D) to help the roll out.
6 months!!! I for one think that is a very impressive start.
What people really fail to understand, and maybe some engineers can back me up here, but sales on a fundamentally new engineering ecosystem take time. Not only does the product need to be evaluated, but the company is also evaluating itself as it understands additive manufacturing. To expect Ron Fisher to walk into say Rolls Royce, sit them down, show the product, them say yes we'll have 20.. it just simply doesn't work that way. Those people who want instant gratification go buy a scratch card. It's impressive enough getting a rollerdex like this of people in discussion, on NDA's and a large bulk of them quoted and some in evaluation in 6 months. From where Sigma was 6 months ago i am very impressed with the sales network they are creating and the client list they are developing. Mark Cola timed his sales hires well, people were clamouring for them 2 years ago, but that would have driven the company out of business.. we can see how the market wasn't ready. It is now, and Ron Fisher is doing a damn good job of getting discussions going with these companies which will hopefully result in not just one sale (evaluation model) but once evaluated, multiple machines or site licences locking in recurring revenue for the next 5-10 years.
Thank you to both yourself and Kauai for making an effort to attend the meeting.
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