Exactly DAVE--ole TR is an ETD "expert" from an EDS company...and if you look at how the EDS companies have diversified, its almost as if, EDS NO LIKEY ETD-- ah, but what the heck, somebody had to put peanut butter inside chocolate, right.
I will turn back history and recall GB's historic introductions of Drs.Jones and McGann as "rock stars". While it did sound honorific, it was a true comparison.
If you contemplate Smith's actions, it appears that they have awoken to the threat to their position and are reacting accordingly. So are OTHER EDS makers sitting on their thumbs and saying: NOPE, TSA WILL NEVER INCORPORATE ETD WITH AN EDS.
I guess "chord changing" and "game changing" are about to be proven to be the same thing.