Red Giant Entertainment, Inc. (fka REDG)

[37thirtyseven37]

You're missing my point.

"EVERYONE NOTE - We highly suggest ordering zwagbox.com subscriptions SOONER than later. We have to put in our orders for the exclusive merchandise SOON! So there is a possibility that we could SELL OUT of any given month. The only way to insure you get the awesome merchandise and a box for July is to order ASAP."

This means they haven't ordered the product yet.

Ergo. Get as many orders as you can in BEFORE you order the product.

Hypothetical example:
Cut off date for them to order stuff for July box is May 1.

Let's say they get 5000 subscriptions by May 1st.

They order 5,000 of each item for box 1.

Then they promote it in June and get 50k subscribers. Now they shot themselves in the foot.

Get the 50k orders in BEFORE the cut off date. Was my point.