But since they got their asses in gear, things are moving along very nicely.
The industry is coming to them. That's a big change from when they had to convince vendors to accept alternative payments other than cash.
That's huge. USAT is finally in the right place and the right time. People are trending towards cashless via smartphones.
They weren't apt to swipe a credit card for a bag of chips, but holding up the phone which is already in their hand is easier than reaching into their pocket for their wallet.
Ease of use is in USAT's wheelhouse. They will benefit greatly from it.
The smartphone payment wave is growing, and like a catcher behind the plate, they are ready to take what comes their way.
Lining up the equipment leasing company was also huge. It freed them to expand more quickly.
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