Zalemark Holding Co Inc (ZMRK)

[fact-checker]

ANOTHER FAILURE from Zalemark. No M&M distribution as-promised.

From an August 17, 2015 Zalemark News Announcement:

"The M&M’S® Brand jewelry line will be available for retailers to preview in late 2015, with distribution in first quarter 2016. With price points ranging from $49 to $129, the new line will appeal to a wide range of consumers — from trendy twenty-somethings to style mavens and collectors of M&M’S® Brand memorabilia."

So the timeline last year was that Crayola jewelry would be launched in major stores in the third quarter. Plenty of time to get a test in and then get huge fall/holiday business.

And in addition, M&M jewelry would be shown to prospective customers in the fourth quarter of last year and major store purchase orders would be shipped out in the first quarter of this year.

BUT NOTHING EVER HAPPENED!!!
No sales or shipments. Why you ask; because nobody liked the product. It's as simple as that. There was no compelling reason to add a new vendor to their assortment plans.
Major store buyers are accountable for a sales plan achievement, profitability and turn of merchandise in their inventory. Crayola and M&M's could never reach the projected sales plans of any major retailer. The store buyers realized that the merchandise offered would not sell. So they never placed any orders.

No miracle or wishful thinking will change that.