Monday, July 24, 2006 11:05:57 AM
Someone brought up brand building. Anyone remember the agressive marketing of the San Jose Sharks in the year before they took to the ice ? You saw t-shirts, baseball caps, baby's bibs, and jerseys before there was a team. The Sharks and the NHL realized huge revenue before a single game was played. this model works. I believe this is what BKMP are doing right now.
Sandy and Mike are whetting the worlds MMA appetite before they have major carriers outside of Canada.
Still do'in DD. Will get back to you on reasons two and three.
Going long on this one.
Moe Howard was a genius.
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