REC*IT App Users & Engagement Update
Sydney, March 09 2016 – MOKO Social Media (NASDAQ: MOKO and ASX: MKB) (the “Company”) today announces a substantial increase in users acquired during the 2015-16 Academic Year and the achievement of significant milestones in the spring 2016 semester. Currently over 607,000 unique users have launched REC*IT and the app had more unique visitors in the first three weeks of the Spring 2016 semester than the entire Spring 2015 semester combined. In-app engagement has also improved as users are averaging 3 more page views per visit (12) than fall semester and 5 more than spring semester 2015.
These improvements in acquisition and engagement can be attributed to MOKO’s focus on improving the app experience for both students and recreation center administrators. MOKO launched a completely redesigned app last August, which allows students to create and join intramural teams directly through the app. REC*IT also has improved features for intramural administrators, now giving them the ability to check players into games and update scores from the app.
The combination of an improved design and added features have contributed to the increase in the number of REC*IT administrator and student users during the 2015-16 academic year, and are primary reason for REC*IT’s designation as a Gold Winner in the Best Sports App category of the 2015 USA App Design Awards.
Download Press Release here.
Posted on March 9, 2016 in ASX Announcements, News
