COHO does not own Credlogix, but I believe they own Point Deduction. He created Credlogix with his own money ($50,000 at least), so that COHO would not incur debt. This would give him the ability to sell it too, but there is an agreement between COHO and Credlogix that would stay in place in the event of a sale.
I also don't think Rusty has any intention of selling right now. He has a vision of reaching not only North America, but the developed world with this technology. He wants to help everyone fix their credit. He has humanitarian goals in mind once the company gets big enough. This is not just about money for him. Remember this is a guy who feeds the homeless a Thanksgiving meal every year.
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