Bobby-The benefits of CW have been known for thousands of years outside the U.S.
CW was introduced here 12 years (2004) ago by Vita Coco. Since then, literally hundreds of other companies, big and small, have jumped on the CW bandwagon. It wasn't until ten years later, in 2014, that PLSB decided to jump in. That is well behind other brands.
It is interesting that there have been some class action suits pending that claim some vendors overstate the benefits of CW. You may not be aware that in 1999, when Yates ran Vancol Industries, he receive a WARNING LETTER from the Denver FDA office about violations in his claims for "Immunity Green Tea", "Vitality Orange Pineapple", "High Energy Citrus Punch", "Potency Fruit Punch", and "Focus Watermelon Kiwi".
You may remember that Vancol went bankrupt, Yates went bankrupt, and Yates was fined and permanently barred from acting as a fiduciary by the DOL.