Boreal's water is best in class without a doubt. Little wonder why they won awards in Europe and in Asia. Now, with a decent sales team, maybe sales will increase to a point where economies of scale will kick in. When they get their COGS down, they'll be quite profitable.
Plastic bladders are a cheap was of shipping liquids. Oils, juice concentrates and such are shipped that way. Light weight, cheap to return (if necessary as per contract) and inexpensive, you fit 3-4 per 18 wheeler. The idea is fantastic!
Today's news are quite good. The next ones will be even better.