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Friday, 04/01/2016 2:35:24 PM

Friday, April 01, 2016 2:35:24 PM

Post# of 149
Nice win by Eurocontrol-networking into this lucrative space thru product development partnering.

The $16million upfront from sale of GFI to SICPA is timely given recent advancements in the companys que/rollout and provides longevity
in the live push for EUO into the lucrative Semi C and farming sectors.

My position if free and clear in EUO and has been for some time...at this point its nice to see-in what I consider to be an investment overhang of geopolitical turmoil creating uncertainty-which by and large is based on a guy named Trump running for the GOP who makes things up as he goes along it seems-its nice to see EUO executing its rollout strategy and product development strategies are- independent of what the overall market sentiment for risk is currently.

SS



Eurocontrol's Xenemetrix Announces MOU With Netafim for Entry Into the Precision Agriculture Industry
V.EUO | 4 days ago


Collaboration to develop state-of-the-art on-site testing equipment for farmers

TORONTO, ONTARIO--(Marketwired - March 28, 2016) - Eurocontrol Technics Group Inc. (TSX VENTURE:EUO) ("Eurocontrol" or the "Company"), a Canadian public company specializing in the acquisition, development and commercialization of innovative authentication, verification and certification technologies, is pleased to announce that its subsidiary, Xenemetrix Ltd. ("Xenemetrix"), has entered into a Memorandum of Understanding ("MOU") with Netafim, an Israeli company that is the global leader in drip and micro-irrigation solutions for sustainable agricultural productivity, to develop a unique and innovative testing system utilizing Xenemetrix's Energy Dispersive X-Ray Fluorescence (ED-XRF) technology for farmers and the greater farming community.

The solution that will be developed through the collaboration between Netafim and Xenemetrix will be offered as a unique and innovative service to Netafim's farming client base for performing immediate tests of crops, soil and water in the field to replace the traditional method of sending samples to laboratories and waiting days for results. Xenemetrix will leverage its ED-XRF-based spectroscopy expertise to develop a dedicated mobile and compact system for performing at-site (in-field) testing and analysis of material elements, primarily N, P and K (Nitrogen, Phosphorous and Potassium) in the soil, water and critical parts of the crops, at set intervals. Netafim will contribute its extensive market presence and expertise to secure cooperation of prospective clients to assist with defining specifications and laboratory verification of Xenemetrix prototypes.

The MOU also provides for an exclusivity term of two years for the initial commercialization phase to ensure the rapid time-to-market and launch of a mature solution that will boost revenue and reduce expenses for the farmer. A critical value add is the risk avoidance that will be achieved by this highly accelerated testing process that will result in increased sustainability through improved yields and a decrease in waste. The Xenemetrix system will also allow for the collection of measured data and GPS coordinates that will be fed into a cloud-based repository that over time will form a big-data base that can be offered as a service to agro-companies and organizations to deal with the increasing food demand of the world's growing population and will enable insights into patterns and trends on as wide a geography as required.

Bruce Rowlands, Chief Executive Officer of Eurocontrol stated, "Precision agriculture is an area we have long seen as a perfect fit for our ED-XRF mobile technology. We are thrilled to be collaborating with Netafim, a world leader in farming innovation, in the development of a mobile testing solution for farmers worldwide in this developing market that is estimated to grow to $2.4 billion a year by 2020*."

Dr. Yoav Zeif, Vice President, Americas of Netafim added, "Netafim is seeking to give its clients innovative and holistic solutions. Doing the right analysis will ensure the efficient and economical input application. We believe in our moto, 'Grow more with less'."

* Based on a market study undertaken by Markets and Markets. Markets and Markets is the second-largest market research firm worldwide providing over 1,200 premium studies yearly to over 1,700 Fortune organizations globally,

About Netafim

Netafim is the global leader in drip and micro-irrigation solutions for sustainable productivity. With 28 subsidiaries, 16 manufacturing plants and over 4,000 employees worldwide, Netafim delivers innovative solutions to more than 110 countries across the globe. Founded in 1965, Netafim pioneered the drip revolution, creating a paradigm shift toward low-flow agricultural irrigation. Today Netafim is celebrating 50 Years of Shaping the Future, offering diverse irrigation solutions for agriculture, landscaping and mining. For large-scale and turnkey sugarcane, corn and greenhouse projects, Netafim delivers end-to-end engineering, project management and financing services accompanied by agronomic, technical and operational training and support. From drippers and dripperlines, through sprinklers and micro-emitters, to crop management technology (CMT) systems, Netafim's market-leading solutions enable cost-effective irrigation for optimal and sustainable results.


Read more at http://www.stockhouse.com/news/press-releases/2016/03/28/eurocontrol-s-xenemetrix-announces-mou-with-netafim-for-entry-into-the#hYq97CU7rEWJhGCV.99

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