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oldblue   Thursday, 07/17/03 03:14:24 PM
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Aqua Vie Unveils New Web Site at www.aquavie.com; A New and Improved Web Site and a Striking New Label to Usher in New Product Line

07/17/2003 13:00


Business Editors

KETCHUM, Idaho--(BUSINESS WIRE)--July 17, 2003--Aqua Vie Beverage Corp. ("AQVB") announced the launch of its new Web site at www.aquavie.com.

Aqua Vie's new Web site, which invites visitors to "Nourish the body. Reward the soul," is the first place to go to learn more about the company and its products and is designed to work in tandem with the introduction of the company's newest low-calorie product line. The company's new Hydrator(TM) products, showcased on the site, are expected to be on shelves in late summer/early fall 2003. When they are, Aqua Vie's Hydrators(TM) -- noncarbonated, bacteria-free, naturally flavored spring water beverages, with no preservatives -- will have yet another thing going for them ... fewer calories!

Inspired by "the flavors of the world," Aqua Vie covers the waterfront with such tantalizing offerings as Pear Guava, Japanese Cherry, French Strawberry, Kona Coffee, Orange Peach, Tea Lemon and McIntosh Apple, depicted on labels that incorporate pure, crystal-clear water as their backdrop.

Thomas Gillespie, president and chief executive officer of Aqua Vie, emphasized that the Web site is a work in progress. Additional corporate information and a new, interactive order-entry segment are underway.

"We're excited about the new look and feel of the site, but we're even more enthusiastic about our new products in the water beverage category." Gillespie indicated that as a result of its most recent product development efforts, he is confident that Aqua Vie has a stronger platform on which to build its product lines.

Aqua Vie Beverage Corp. develops and markets naturally flavored, still (noncarbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives; they are designed to increase one's personal consumption of water, naturally. For further information about Aqua Vie Beverage Corp., visit the company's Web site at www.aquavie.com.

NOTE: Statements contained in this news release not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, without limitation, demand for the company's product, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and periodic filings with the Securities and Exchange Commission.



OB $$$$$
RIP Gary!

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