Apple Inc (AAPL)

[roni]

Bill, the G5 and laptops

Likely do get some of them in the store, but it likely does not get those into the store who either do not have the resources or any plans to spend $1500-$3000 on a computer. In my opinion, a ad campaign emphasizing the lower priced Macintoshes--the eMac and iBooks--would be a good use of advertising resources. Might even draw in some of the parents of the students you work with--assuming they don't get that information from you or your school district.

Ron