VICI - What I liked about it!
New Wave Media Revenues for June
7/16/2003 10:24:00 AM
GREAT FALLS, Mont., Jul 16, 2003 (BUSINESS WIRE) -- Victor Industries (VICI) wholly owned subsidiary, New Wave Media Corporation, is pleased to announce that the development of the infrastructure necessary to operate their radio station has been completed.
In the opinion of the management, The Heat 100.3 in Great Falls has quickly garnered the number one or two spot in its market and has now moved to the sales and marketing stage.
Josh Gager, president of New Wave Media stated, "Presently we have $27,500 in contract billings with $8,700.00 in monthly billings for June. Our new sales manager, Jim Flanagan will begin marketing on July 10th and we have contracted with a former sales manager of a cluster of stations in Great Falls to introduce him to the local merchants. We intend to report our sales numbers monthly to allow our shareholders to track our progress on a more timely basis than quarterly. Our investors should keep in mind that the sales we have achieved thus far have been primarily merchants that called us to advertise. Until we had the station running the way we wanted we felt it was premature to make a concerted marketing push."
Jim Flanagan continued, "It is my personal goal to reach break even operations by the end of August. The potential revenues of this stand alone station is $50,000 to $70,000 per month. However, we are in talks to re-position our tower to allow our station to reach Helena as well as Great Falls which would add an additional 70% in top line revenues and an even higher percentage to the bottom line as we would only need to add a sales force in Helena. In the event that this comes to pass The Heat 100.3 would be the largest radio station in Montana with a potential audience of 250,000 people, assuring us a large portion of the national advertising accounts."
About New Wave Media Corporation
New Wave Media seeks to acquire or control radio stations that have positioned their towers inefficiently, by re-positioning the towers New Wave will be able to greatly increase the potential listening audience and therefore the value of the underlying asset.
New Wave has operated The Heat 100.3 in Great Falls since Feb. 1, 2003.
