Electronic Cigarettes International Group Ltd fka ECIGQ

[FreezeThese]

There's no incentive for them to convert below the exercise price ... revising the terms of the note(s) and/or getting somebody to repurchase them is kicking the can down the road, that deficit isn't going to pay off itself... Lower the exercise price and force shares to trade in a lower range ... or begin sacrificing OS/AS

At 13/14 million a quarter, unable to turn a profit, and royalties, it's hard to imagine how they'll be able to stay afloat long enough to pay down the debt. Thirty eight different strategies and distractions, not once has anyone mentioned changing the sleepy late 90's packaging.