Must be a bummer not being an leader like FitBit, with solid balance sheet and great revenue growth. Must be a bummer not being able to double your R&D's budget and staff in 2016 like FIT. It helps when you know exactly who your target demographic is and to provide wearables that focus specifically on their wants... Fitbit Blaze battery life benefits greatly from the fact the wearable isn't bogged down with apps the target user isn't even interested in having in a wearable.
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