Demand Brands Inc. (DMAN)

[JonnyBGood]

From what I could tell from the interviews Tom gave, his primary focus is niche web channels. So his first web channel is the H.P. Lovecraft channel. Lovecraft has a pretty large following even though his novels and short stories were written around the turn of the 20th Century. So Tom needed a great story to debut the channel. Hence Lovecraft's Mountains of Madness. As far as I know, other production companies have considered doing it but it was too expensive as a live action movie. The only way to do it justice in that format would be to film it with a star wars type cgi. Expensive. Enter animation. The profit margin is around 35 percent or better depending on who you can get as voice actors and the style of animation. Plus, you can do a lot with animation much easier than with live action. Remember too, we're talking a worldwide audience.

And Mountains is probably one of many productions that Tom is gearing up for.