ARO Liquidation Inc. (fka AROPQ)

[StockMonster100]

People, read this article. ARO is not going to go BK. imo

Highlights.....

"Aeropostale has started to re-brand some of its mall stores into what it calls "Aeropostale Factory." According to the company, about 60% of its stores -- or roughly 486 -- tend to attract customers looking for basic, affordable items such a hoodies and t-shirts with the Aeropostale logo. The stores, said Aeropostale, are located primarily in select B and C-rated malls across the U.S.

The product assortment within the new factory stores will have less fashion pieces in order to reduce the risk of damaging markdowns. Instead, the products will be of the more basic, affordable variety that target the masses that frequent outlet stores. Aeropostale expects to have the new assortment in most of its factory stores by back-to-school season. A factory tab on the company's Web site also will be introduced.

"While it is still early, we have seen a significant change in our overall sales trends, since implementing the factory strategy across the store group as well as introducing new spring merchandise in old stores -- factory comparable sales and gross margin dollars have increased by a low double-digit percentage since its introduction at the end of February," said Aeropostale CEO Julian Geiger on a call with analysts Thursday evening"

http://www.thestreet.com/story/13499951/1/aeropostale-gives-up-on-trying-to-be-the-cool-place-to-shop.html?puc=yahoo&cm_ven=YAHOO

Remember ARO did 1.5 billion in sales FY15