IGIA INC. (fka IGAI)

[jean1057]

Major Online Auction Site Now Carries IGIA Instant Cover(TM) and Infomercial Featured on Women's Entertainment Television
Tuesday July 18, 5:15 pm ET


NEW YORK--(BUSINESS WIRE)--July 18, 2006--IGIA, INC., (OTC: IGAI.OB - News), a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items, announced today that its Instant Cover(TM) product is now available on a major online auction site. IGIA sells Instant Cover directly to consumers through the Internet using its streaming video enhanced marketing. IGIA also distributes Instant Cover through major web retailers and a major online auction site. The Company also announced the airing of its Instant Cover infomercial on Women's Entertainment TV Channel that is available to 59 million households according to Nielsen Media Research. IGIA manufacturers and sells its proprietary Instant Cover cosmetic product to licensed direct marketers worldwide.
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Commenting on the announcement, Company Chairman and CEO, Avi Sivan, said, "Our Instant Cover is now available on one of the world's most popular Internet shopping sites. IGIA products already sell on drugstore.com and we are very excited by the exposure in the online auction marketplace. The most visited online auction site for health and beauty products had 3.33 million unique visitors in one month according to Nielsen/NetRatings for December 2005. We selected Women's Entertainment TV to air our Instant Cover show this month. With quality original programming including the hit series "Bridezillas" and unique movie packages like "Three Men and A Chick Flick", the network supports women and appeals to their interests in pop culture, relationships and personal style."