American Apparel, Inc. (fka APPCQ)

[1nv3st0r_Gadg3t]

Not really any 'new news' to report on...so I'll just link to the latest "industry gossip".

But, considering they seemed to have already 'peaked' (fashion-wise) years ago...it not looking so "bueno" for AA. ESPECIALLY post-BK. Changing their 'image'? Long overdue.

Worst-for-the-wear (pun intended) is the fact that their SVP of Marketing doesn't seem to have a clue - but refers to the fact that all the 'same issues' are still present! She 1) infers that Dov isn't a large factor in the company (neither past, nor present); but then, 2) goes on to state that the folks that "built the brand" are still there! The "creatives". Well...if Dov wasn't much of a factor - and all the others are still there...then...simple math says that 3) THE PROBLEM HAS YET TO BE RESOLVED. And 4) more funding won't help that. (Get a grip!)

By the way: "Financial funding"??? Isn't that a redundant statement, Cynthia Erland? Funding (in and of itself) IS "financial", lady!

...I think you mean to say "Financing", maybe? [Sigh...]


#Cynthia_Erland
#American_Apparel


http://www.adweek.com/news/advertising-branding/how-american-apparel-rebuilding-its-brand-more-sizes-new-styles-and-fresh-marketing-170082