Winning Brands Corporation (WNBD)

[jcinvestny]

NEWS: Winning Brands Starts Distribution to Marine Sector
Tuesday July 18, 7:51 pm ET

A Response to North American Boat Registrations Reaching Record High

BARRIE, ON--(MARKET WIRE)--Jul 18, 2006 -- Winning Brands Corporation www.WinningBrands.ca (Other OTC:WNBD.PK - News) announces that it has appointed its first distributors and commenced sales of its Winning Colours Multi-Cleaner brand to the marine supply sector in July 2006 as a result of successful market tests. Replacement orders for Winning Colours from Marinas now serve a rapidly growing sector where there are nearly 3 Million registered boats in Canada and over 15 Million in the USA, in addition to vessels not requiring registration. Winning Colours Multi-Cleaner solves a problem common to boat owners of how to clean their vessels without staining the water supply through cleaning chemical residue. Increasingly strict environmental regulations are changing attitudes and buying habits accordingly. Winning Brands estimates the marine sector represents $100 Million in market size for Winning Colours Multi-Cleaner.

ADVERTISEMENT
Market testing of Winning Colours Multi-Cleaner by professional boat cleaners, consumers detailing their own boats and marina retailers has found that the biodegradability and skin friendliness of Winning Colours Multi-Cleaner is meeting a growing need in the marine industry. As of July 2006 C.C. Marine and Hutchings Marine of Ontario, Canada are the first national and regional distributors granted access to Winning Colours Multi-Cleaner for supply to retailers in this sector. They are amongst the largest and most established in the country in their sector.

Eric Lehner, CEO of Winning Brands Corporation, states that appointment of American distribution partners will follow the conclusion of marine market testing in the USA, where 20 states account for 75% of boat registrations, now at an all time high. "Establishing a strong presence in Canada first for this sector is a deliberate decision in order to commence marine operations in the USA with more momentum from day one," says Lehner. "A good foundation, strong industry relationships and solid testing experience is a better predictor of success than merely signing a prestige account," he adds.

The company's accumulation of deep niche markets for Winning Colours Multi-Cleaner is designed to provide a shock absorber to the inevitable cycle of general economic conditions. "We are not reliant on a vibrant economy across the board to realize the potential of Winning Colours Multi-Cleaner and its international counterpart 1000+ Multi-Cleaner," said Lehner. "We have diversified our markets, channels of distribution and specific product positioning to meet many local opportunities," he added. "We are in the business of improving global ecology by replacing hazardous chemicals in widespread use with safer alternatives. This puts us in one of the most important and sustainable industries in the world -- protecting the earth's ecology to keep it liveable. Water quality is the companion issue to global warming, and you are going to hear a lot more about both."

Winning Colours / 1000+ Multi-Cleaner is one of a range of Winning Brands products designed for people to clean with a clear conscience for the 21st century environment. The company is embarking on an ambitious growth plan to leverage its advanced formulations and R&D findings. Winning Colours is manufactured in North America by the company as a non-toxic solvent and multi-purpose cleaner designed to be kind to skin and the environment while being powerful and versatile for clean-ups of various kinds in residential and commercial settings internationally.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release 9.


Contact:

Contact Information:
Investor Relations:
Rhonda Windsor
Vice-President
Tel [phone]
Fax [phone]
[e-mail]

Winning Brands Corporation
11 Victoria St., Ste. 220A
Barrie, Ontario, Canada L4N 6T3

http://www.WinningBrands.ca


Source: Winning Brands Corporation