VICI pig play .012 NEWS
Shares Outstanding: 111,597,000 as of 2002-12-03
Estimated Market Cap: 1.227M as of 2003-07-15
GREAT FALLS, Mont., Jul 16, 2003 (BUSINESS WIRE) -- Victor Industries
(OTCBB:VICI) wholly owned subsidiary, New Wave Media Corporation, is pleased to
announce that the development of the infrastructure necessary to operate their
radio station has been completed.
In the opinion of the management, The Heat 100.3 in Great Falls has quickly
garnered the number one or two spot in its market and has now moved to the sales
and marketing stage.
Josh Gager, president of New Wave Media stated, "Presently we have $27,500 in
contract billings with $8,700.00 in monthly billings for June. Our new sales
manager, Jim Flanagan will begin marketing on July 10th and we have contracted
with a former sales manager of a cluster of stations in Great Falls to introduce
him to the local merchants. We intend to report our sales numbers monthly to
allow our shareholders to track our progress on a more timely basis than
quarterly. Our investors should keep in mind that the sales we have achieved
thus far have been primarily merchants that called us to advertise. Until we had
the station running the way we wanted we felt it was premature to make a
concerted marketing push."
Jim Flanagan continued, "It is my personal goal to reach break even operations
by the end of August. The potential revenues of this stand alone station is
$50,000 to $70,000 per month. However, we are in talks to re-position our tower
to allow our station to reach Helena as well as Great Falls which would add an
additional 70% in top line revenues and an even higher percentage to the bottom
line as we would only need to add a sales force in Helena. In the event that
this comes to pass The Heat 100.3 would be the largest radio station in Montana
with a potential audience of 250,000 people, assuring us a large portion of the
national advertising accounts."
About New Wave Media Corporation
New Wave Media seeks to acquire or control radio stations that have positioned
their towers inefficiently, by re-positioning the towers New Wave will be able
to greatly increase the potential listening audience and therefore the value of
the underlying asset.
New Wave has operated The Heat 100.3 in Great Falls since Feb. 1, 2003.
Pennies not a zero sum game as much as some zero game.
