Minerco Inc (MINE)

[JToews19]

This is what is really strange with the whole rebranding effort, they're going to make it look more masculine by the packaging, add caffeine & compete directly with soda as a healthy alternative? How is that really healthier and who is the target market for that based on that branding? Men who want to drink a Coke Zero but have some B and C vitamins at the same time?

Further, the way the company has always described it, regular VitaminFizz is a huge success, and they had to jump into emergency production 8 months ago for this "game changing" account that was only delayed to negotiate the brand rights, now it suddenly needs some rebranding to PURSUE national accounts?