NEW YORK--(BUSINESS WIRE)--July 14, 2006--IGIA, INC., (OTC: IGAI.OB - News), a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items, announced today that its Instant Cover(TM) product is now available on Amazon.com. In addition, IGIA announced plans for the British home shopping channel, Ideal World, to air live demonstrations and infomercials featuring Instant Cover(TM) on UK television channels. IGIA manufacturers and sells its proprietary Instant Cover cosmetic product to licensed direct marketers worldwide.
Company CEO, Avi Sivan, reported in discussions with trade sources that, "It's safe to come out now, we've got you covered! Instant Cover 'magically' covers any blemish - acne, age spots, birthmarks, blotches, dark eye circles, varicose veins, and more - like products Hollywood makeup artists use that cost far more. We created a dramatic presentation that shows the universal appeal of Instant Cover. By working with licensed direct marketers like our UK partner, we are looking to aggressively penetrate the European market, which had sales of $75 billion in 2005 according to an estimate of cosmetics, toiletries and perfumery sales made by COLIPA, the European Trade Association representing the cosmetics industry. In the past, we successfully marketed IGIA products through QVC and Amazon.com and we are looking forward to duplicating the success with Instant Cover."
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