I'm not disappointed with industrialization as a focus priority, actually I'm happy to hear that they are using that as a focal point. Their are many technologies that never came to be accepted because they proved that they couldn't be adopted into an industrial process (reason why we don't have fiberglass cars for instance). I'm certain their industrial process focus is directly from feedback from their existing customer base. And frankly, if they make the process more efficient (cooling times, total production time, uptime) then it has the exact same effect as FastEBM, namely being able to produce more product in a given amount of time.
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