Tuesday, February 09, 2016 2:26:12 PM
Crayola will not take stock in exchange for the minimum payments due. They will cancel (if they haven't done so already) the licensing agreement for "non performance" and for delinquent minimum payments owed to them. Both Crayola and Mars screwed up with their association with Zalemark and the convicted (prison serving) cocaine dealer Steven Zale (who was also arrested along with his wife for felony embezzlement). A terrible association and image for Crayola and Mars, two well respected worldwide brands.
But the ever hopeful wishful thinking Zalemark loyalists who have done their "thorough" DD, realize this is a buying opportunity. They will never be swayed into thinking differently, even when Valentines Day passes without any significant sales to department stores or jewelry chain stores.
Will I get loyal defenders to come forth and still tell me that Crayols will launch prior to Valentine's Day?
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