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Friday, July 14, 2006 12:06:43 AM
First of all, you are right that Qode eliminates the need for the network aggregator (see slide 24 of Overview ppt). This is what will be one of the key differentiators of Neom's Qode vs. other SMS campaigns. It is why Qode has the potential to become the Mobile Marketing Standard in the near future.
Second, IMO slide 23 of the Overview ppt is very telling...if you think about the December SHM presentation and then what subsequently happened, it is a pretty good bet that Neom will try to acquire both Enpocket and Mindmatics to bolster their Application Provider portfolio of companies.
Third, today's PR along with many other previous dots is a strong indication that Nokia will be the cell phone OEM.
Fourth, look at slide 66 of Copus's Mobile Marketing ppt...there already is already a good relationship started with News Corp - one of our Media Moguls.
Now, my guess on the wireless service provider is either Vodafone or T-Mobile...both European based companies which I believe Nokia will favor.
Brand partners...look for McDonalds, Coke, Starbucks, Frito-Lay/Walkers, and various P&G brands to lead the initial campaigns.
SS9173
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