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Re: Mattski post# 8496

Sunday, 01/31/2016 6:00:13 PM

Sunday, January 31, 2016 6:00:13 PM

Post# of 20042
And, remember too Mattski the launch was cancelled based on the fact we were in talks and didn't want to 'pre-empt'...so why more exposure now?

This statement from CCH back in Oct last year...

'Because we are now in talks with very serious major card issuers and their marketing departments it was concluded that it would not be appropriate at this point in time to be running our own independent product launch. Again it is a question of who OUR customers are. At this point our customers are the Banks. We do not want to do anything at this stage that will pre-empt or upset the marketing plans of these gigantic institutions.

We do not need to run a media release to get noticed by the Banks. We are noticed and we are now in the enviable position of having to decide who in different parts of the workd we will launch with.

Everyone we are talking with wants to be the first to release our card to the public. Given this level of motivation and the tremendous leverage it is giving us we do not want to do any the that undercuts this.

A couple of weeks ago it was necessary for us to plan on doing our media product release to get noticed by the people that matter within the banks. Because of what has happened for us over the 4 days at Money 20/20 we have now moved to not needing to be noticed but now deciding who will be the best to work with for us strategically.'

It's all quite weird .....
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