IRVINE, Calif., Jan. 28, 2016 (GLOBE NEWSWIRE) -- Adaptive Medias, Inc. (ADTM), a video technology company that supports publishers, content producers and brand advertisers, today announced the release of its newest Digital Video Player 4.0. With this new video player, Adaptive Medias enables its clients to seamlessly deliver and effectively monetize digital content across all screens and devices.
At only a fraction of the size of its predecessor, Player 4.0 is faster and more lightweight in design than ever before. The player harnesses the latest in browser technology, resulting in faster data processing and ad calling. The new player also evaluates and accepts only the highest VAST and VPAID advertising standards from the Interactive Advertising Bureau.
In addition, clients can now enjoy expanded branding options, which include customizable skins, accent colors and watermarks. The video player also has the ability to track custom data points at the request of users to fulfill their unique advertising analytics needs. Adaptive Medias’ player is completely proprietary and is ready for immediate usage by all of the company’s existing and future partners to better leverage mobile video.
A recent study by ZenithOptimedia stated that mobile ads will comprise 50.2% of digital advertising in 2018, surpassing desktop ads for the first time. Because of the advancements in technology and evolving audience behaviors, publishers and advertisers are facing increased pressure to rethink their digital video initiatives. Adaptive Medias’ Player 4.0 equips digital stakeholders with a reliable and profitable technology so they can leverage the potential of digital video.
“Player 4.0 is by far our fastest player developed,” said Chairman and CEO John B. Strong. “It has the ability to move between Flash and HTML5 with ease and operate at unprecedented speeds on any device. When we combine this player with our Media Graph platform and ad server, we’re really expecting to change the ad serving landscape and be the go-to solution for mobile video,” Strong concluded.
I think we have a fine leader in John Strong and I'm expecting good things to come! GLA
