Wednesday, January 27, 2016 2:05:41 PM
Crayola needs compelling designs that the millennial customers want. Not some rehashed older styles. Steven Zale is inept. He is long past his peak (not sure if there ever was a peak). They need a younger talented designer that connects with the consumer and the department store buyers.
Zalemark also needs a sales team that knows and understands their customers needs. Obviously they don't have that either.
And you need funding to get and entice both the department store buyers and the consumer to purchase your product. You also need funding to get intelligent and talented planning people to work with the buyers and the sales team. In addition, Zalemark needs highly sophisticated technology and systems that coordinate with their customers systems and they need an impressive manufacturing and distribution network to make sure the right merchandise is shipped to the right stores on time...every time.
Look at what Steven Zale told you: last years sales projections were 58 million dollar$. And the loyal longs bought into this number without questioning it.
There is some old saying about pigs getting slaughtered.
But keep believing what Steven Zale or Ernest Martel tells you as the PPS keeps hitting new lows. And definitely don't believe I-Glow and myself as we're the bad guy naysayers that told you so.
Final word: GREED.
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