Hybrid Coating Technologies Inc (fka HCTI)

[longymickshort]

The patents are strong and #HCTI is now producing the product and starting to market it. First to market... they will surely get some market share and some industry attention .. how much and long will it take other companies to catch up?

Probably awhile as there is no evidence that any of them have any products actually in production yet or that are even being tested that show ALL of the properties that can compete with conventional products. Mainly the hydrolytic improvements hardness no odor etc..IMHO.

The other competing formulas have to overcome all the obstacles not just low voc and less toxic. If it was that easy it would already be in production because the isocyanate issue is nothing new.

Basf and Bayer are big producers of Isocyanates and Isocyanate binders they sell them to other companies that is a huge business for them. Now they may be forced to shift away from them (ISOS) entirely.. that is going to be very difficult and painful they have no alternatives at this time.

#HCTI has already accomplished this so they have a first to market patented competitive advantage im sure some will try to develop their own alternatives but some won't. It is fair enough to say that some firms will be looking at this as a viable solution at least in the near term. Especially those that are behind in their R&D. We don't need the whole market here just a a piece of it.