IRVINE, Calif., Jan. 26, 2016 (GLOBE NEWSWIRE) -- Adaptive Medias, Inc. (ADTM), a video technology company that supports publishers, content producers and brand advertisers, today announced a strategic partnership with international agency One Central Point Ltd., (www.onecentralpoint.com). With this new partnership, One Central Point will use Adaptive Medias’ all-in-one monetization platform to power its digital video initiatives and generate revenue for its publishers.
One Central Point (OCP) is a London-based hub for international digital media. It’s the only company in the world to offer premium websites in every key territory around the globe (excluding the U.S.) and enables advertisers and agencies to plan, buy and execute premium brand campaigns across its suite of digital media executions, including rich media, high-impact formats, mobile and video.
“Media Graph is the ideal platform to help us power our video solution,” said Joel Cymberg, CEO of One Central Point. “Adaptive Medias has the unique capability to package its mobile-first video player with ads and content, which for us represents a massive opportunity. We look forward to working with Adaptive Medias’ team and technology.”
John B. Strong, Chairman and CEO of Adaptive Medias, said, “One Central Point is a company that works with some of the largest publishers in Europe, and we’re incredibly excited about our partnership and the opportunity to expand into additional markets. Audience video-viewing behaviors are continually evolving in the digital world, so it’s important for us to stick to our goal of improving the digital video economy and simplifying the way publishers, content creators and advertisers generate revenue.”
ABOUT ONE CENTRAL POINT
Headquartered in London, One Central Point is a hub for international digital media. One Central Point is the only company in the world to offer premium websites in every key territory around the globe (excluding the U.S.). One Central Point enables advertisers and agencies to plan, buy and execute premium brand campaigns across the suite of digital media executions (i.e. rich media, high impact formats, mobile and video). One Central Point supports the best of the international media companies to gain access to the budgets and campaigns of some of the biggest and best known advertisers in the world. For more information, visit www.onecentralpoint.com.
