You are spamming the same thing over and over.
READ THE POSTS.
Post #269.
Post #247.
ALL YOUR QUESTIONS HAVE ALREADY BEEN ANSWERED! LOL
YOU JUST REFUSE TO READ THEM.
Regarding reputation:
Jim Schramm is already a near billionaire.
Pretty sure he cares more about his reputation than making an extra million or two. This is also right up his alley, in his industry, so he probably sees a product he really likes. At least that's the impression I get.
If you ever build a big reputation in the community, you will understand what that is like. I would have never sacrificed image for profits when I had my business at its peak, I understood that revenue came from goodwill of our customers and returning customers.
In most successful people I have met, they have the same mentality. A deep respect for the people that drive their revenue and an even deeper respect for their investors who backed them at the beginning.