Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Q315 cash loss was $75K, or $25K/month.

That is, the company posted a $125K loss for the quarter, but about $50K of it was non-cash items (stock compensation and depreciation/amortization).

Worth talking about the economics of the Amazon coffee.

Don't know how many boxes have been sold. Initial production run was said to be 500, don't know the second. And, don't know product mix.

500 @ $15 each (assuming white) is $7500 in revenue. Wonder what the profits are, at such a small lot size? Note that Amazon gets their 15% 'off the top.'

Do not expect cash help from the coffee for a while, as $$ have to be put in to grow inventory in support of sales, and how fast that can happen is dependent upon the margins.

What would 'bump' the stock is a PR which says:

- how many boxes have been sold, including future production plans;

- other distribution channels (for example, the Mexican deal, which was really with a logistics company -- any shelf space?)

- funded marketing plan for product/brand awareness.

A couple of years ago, BCCI gave a lot of shares to a company in return for advertising views (much as RLTR did recently). A lot of that advertising was advertorials, 'pumping' BCCI and Barry as innovative. Guess what, in the March/April time frame (worked in 2014, not so much in 2015).

But, the coffee was also advertised last spring in a weekly -- but before it was available. Perhaps that can be tried again, with channels stated.